Paid Social Holiday Performance System (2022–Present)

Design and iterate paid social ad sets for major holiday sales, supporting multiple launch phases while incorporating A/B testing learnings from previous years.

  • Role: Lead Graphic Designer

  • Channel: Paid Performance Marketing

  • Assets: 10-15 Sets (Meta), 5 Sets (Performance Max), 5 Sets (Affiliates)

  • Timeline: Annual/2-3 Week Turnaround From Briefing

Results

  • Supported major revenue-driving moments

  • Enabled quick testing and iteration

  • Implemented seasonal holiday identity and maintained brand consistency across channels