End-to-End Design & Production - Fall 2025 Catalog

Owned the end-to-end design and production of a 54-page seasonal catalog, from imagery selection and layout through final press approval.

  • Role: Lead Designer

  • Scope: 54-page seasonal product catalog

  • Review Cycles: 6 cross-functional reviews

  • Assets: Wide-format, tabletop, window displays

  • Timeline: ~2 months

Results

  • Successfully sent a 54-page catalog to press on schedule

  • Ensured technical print accuracy through final press approval

  • Balanced brand storytelling with high-volume product presentation