F23 Mountain Perspectives

The objective of this project was to create a logo for the mountain perspectives web series to be used in print and online. This web series featured Stio Ambassadors and Jackson locals; highlighting unique stories from various mountain town perspectives. The logo was meant to stand alone, but had to tie back to Stio’s branding, which is why I chose to do flipped lettering with our brand font. This treatment tie into the “perspective” element of the video series while staying true to Stio’s clean branding.

APPLICATION:

  • Print (Editorial and Apparel)

  • Digital (Web, Video, Social, Email)

SKILLS:

  • Logo design

  • Branding