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International Graphic Communication Week: Brand & Campaign Design (2022)

Developed the full visual identity and marketing system for a week-long university conference, designing assets across web, social, print, and event materials to support large-scale attendance and engagement.

  • Role: Lead Designer (Independent)

  • Scope: Brand identity + multi-channel marketing design

  • Channels: Website, social media, print, event materials, swag

  • Timeline: 2-3 months

  • Event: Week-long university conference

Impact

  • Established a cohesive and recognizable visual identity for the conference

  • Supported strong attendance and engagement across multiple event types

  • Created a scalable system used across all marketing and event materials