Seasonal Retail & Wholesale Visual Refresh (FW22–Present)

Lead image selection, creative reviews, production, and print preparation for seasonal retail and wholesale environments. Each season requires the selection and refining of ~110 images while ensuring consistency, licensing accuracy, and print-ready quality across diverse formats and applications — all within tight timelines and existing brand photography pillars.

• Role: Lead Graphic Designer

• Scope: Retail + Wholesale

• Locations: 14+ stores + Wholesale Accounts

• Assets: Wide-format, tabletop, window displays

• Timeline: Seasonal / recurring

Results

• Successful seasonal rollout across all retail and wholesale locations

• Reusable templates and refined workflows for future seasons

• Streamlined collaboration with brand, retail and art team members

• Improved consistency across marketing channels